CASE STUDIES
Solutions for Industry Leading Brands
Mobile Entertainment Company
Challenge
“What types of entertainment are most appealing to our customers and what features and functionality do they value most?”
Results
Amplifyu found that there was an incremental $180 in lifetime revenue that could be gained from target customers of the mobile company.
- Validated current segments but discovered much higher monthly wallet spend than anticipated
- Gained a missing detailed understanding of their customers’ current usage of premium mobile features and functionality
- Justified the creation of additional personalizable mobile content for consumer use and distribution
- Illustrated that over 80% of targets had a high likelihood of purchasing the new service
- Helped formulate product features and rank them according to importance to their customers
- Determined the key marketing messages that best resonated with prospects and customers.
- Validated current segments but discovered 2 high value/hi spend segments with significant cross-sell opportunities
- Gained a missing detailed understanding of their customers’ values in relation to education, travel and personal development attitudes and behaviors
- Results facilitated new messaging and sales strategies
- Results helped developed detailed cross sell strategies for additional educational products
- Determined the key marketing messages that best resonated with prospects and customers
- Validated their current 5 segments but revealed that, for an online product, they actually only had 2 segments
- Gained an understanding of their customers’ current use of technology and their propensity to use technology-based tools and services
- Justified the creation of an online product that customers would buy in addition to the printed version
- Illustrated that over 65% of targets had a high likelihood of purchasing the new service
- Helped formulate product features and rank them according to importance to their customers
- Determined the key marketing messages that best resonated with prospects and customers
- Discovered an annual additional revenue potential of approximately $130 million by revealing that a potential audience of 500K customers would pay approximately $260 per year for the service
Leading Internet Educational Products Company
Challenge
“What educational subjects do our customers value most and what types of formats are they interested in using for remote learning?”
Results
Amplifyu found that certain segments of the client’s customers spent over $1,000 per year in educational products and that educational customers typically buy more than 2 products per year and also discovered key cross sell opportunities to increase revenue and customer LTV.
Business Publisher
Challenge
“Will our customers buy an online product that complements a printed research tool they currently use?”
Results
Amplifyu helped a leading business publisher understand the likelihood of customers and prospects in the construction and remodeling industries to use or have interest in their physical cost estimating books through buying an online subscription version of the service.